If Etsy is a person with an account as a heart, then the mockup, titles, tags, and banner are the beautiful appearance of that person. Our job is to make that appearance as beautiful and attractive as possible.
So how to create an attractive appearance on ETSY? Let’s find out with Plan A!
A listing will have a maximum of 10 mockup images.
1.1. The first image is the thumbnail.
This is the most important image in the set because when selling online, customers cannot touch or see the product directly, so the thumbnail must be the best image. The image must have natural colors, and for set-up products, the background must be simple to highlight the product. The size and quality of the images are also very important. Images listed typically have a minimum size of 2000 x 2000 px. This is the image that helps customers stop at your store in the midst of thousands of products out there.
1.2. After the customer has been hooked.
Make the next images make customers want to scroll further, providing all the information that you cannot say in words or cannot answer directly.
For example, when we want to buy a dress, after seeing the first image that is quite pleasing to the eye, we will be curious about many other things such as how the dress will look when worn, what size will it be, if it is faulty, can it be returned, does it cost anything? … Our mission is to answer all customer questions with images and videos.
The next 2-3-4 images are often images of the product being used (worn, worn, worn, etc.), close-up images of the material, and the outstanding details of the product.
Images 5-6-7 will be specific images of the size chart and instructions for care and use.
For example: a t-shirt will have adult and children’s sizes. How to care for a shirt, does the shirt have a washing machine?
Images 8-9 will provide additional information for customers about production time and delivery.
Reduce the number of orders canceled by customers due to long production time. If there is Fast-shipping, please provide the information immediately.
This section will help your support team answer small questions from customers and make customers more confident.
Image 10 will be an image of a very friendly return policy and a heartfelt thank you from the bottom of your heart.
Things to note:
- The thumbnail image has a size of 3500×2750, which is the most suitable frame, so you should export all mockup files at a size of 3500×2750 for the clearest display and can be replaced for the thumbnail if the thumbnail is not attractive.
- If each year has 4 seasons, then selling to customers also changes according to the season. Depending on the market you are targeting, we must grasp to see the important holidays, important trends, through which to create suitable products, express it on thumbnail images as well as keywords.
Notes on how to set product titles:
- Do not let the title be too long, the length is from 75-90 characters. Contains about 4 long tail focus keywords. The keywords must be easy to understand and read for customers.
- Focus Keywords: It works when it is in the title. Therefore, you need to choose focus keywords that make sense. You can create a focus keyword on the title by combining 2 tags again.
- Long Tail Focus Keywords: Long keywords – lie exactly on the title. Etsy encourages us to target long-tail keywords. They tell users & Etsy what you are selling. Don’t try to cram everything into the title. If possible, use long-tail keywords as focus keywords for the tittle.
- Focus Keyword Engagement: Select keywords with higher engagement levels to ensure that you are displayed before customers who are actually clicking and buying!
- Seasonal Keyword: use seasonal keywords, holidays of the region and target customers. For example: Christmas gift, Newyear gift, …
Here is a summary of the key points of creating an attractive appearance on ETSY:
- Use high-quality images with natural colors and a simple background.
- Provide a variety of images to show off your product from different angles.
- Include all the necessary information in the title and description, such as size, material, and care instructions.
- Use relevant keywords throughout your listing to help customers find your product.
- Update your listings regularly with new products and information.