Etsy is a popular e-commerce platform that many businesses choose to expand their reach into the ecommerce market. However, new businesses often struggle with deciding what to sell on Etsy. The difference between Etsy and Amazon or eBay is the creativity and uniqueness of each product. People come to Etsy looking for new, one-of-a-kind products with the opportunity to create a personal touch with personalized products. If you are looking to start a business on Etsy but don’t know where to start, We will give you a few suggestions for products that are likely to be successful on the Etsy market.
Here are a few product categories that are popular on Etsy:
1. Handmade items
Handmade items are always among the top-selling items on Etsy. These products are relatively inexpensive to produce. Therefore, sellers can easily adjust the prices to be competitive with similar items while still making a profit. In addition, the production and sale of handmade items is an opportunity for sellers to express their creativity through handmade products, while also meeting the needs of buyers. Handmade items that are commonly sold on Etsy include: decorative frames, notebooks, stuffed animals, embroidered shoes, bracelets, etc.
2. Fashion accessories
Small businesses with low investment capital can start an Etsy store with fashion accessories. This is a common and popular product category among consumers on most online shopping platforms, including Etsy. Fashion accessories such as hats, glasses, and bags are typically affordable and lightweight. Therefore, the business and shipping process will not be difficult.
3. Jewelry
If a business is wondering what to sell on Etsy to make a quick profit, then consider the jewelry category. Businesses can choose the main type of jewelry that the store wants to sell. It can be high-end jewelry that is designed with precious materials such as gold, silver, diamonds, and gemstones. For small Etsy stores, handcrafted jewelry made from wood, plastic, etc., can also be a reasonable choice for business.
4. Home decor
Currently, the trend of working from home is becoming increasingly popular. In addition, the habit of paying attention to home decor is also a common habit of many people. Therefore, businesses can consider selling home decor items, such as vases, frames, bookshelves, desk statues, and wind chimes.
5. Event decorations
Event decorations are a good option for businesses looking to sell on Etsy. They are a diverse category that can appeal to a wide range of customers. Event decorations can be small, such as table centerpieces, balloons, and candles, or large, such as backdrops and flower arrangements. Businesses can choose to focus on a specific type of event or offer a variety of decorations for different occasions.
In addition to traditional decorations, businesses can also sell digital files of event decorations. This can be a good option for businesses that want to reach customers who are located far away or who want to save on shipping costs.
6. Clothing
Clothing is another popular category on Etsy. Businesses can sell clothing in a variety of styles or focus on a specific niche. Businesses can also partner with clothing manufacturers to offer affordable, ready-to-wear clothing. While ready-to-wear clothing can be competitive, businesses can still be successful if they know how to market their products and ensure that they are high quality.
When choosing products to sell on Etsy, it is important to consider the following factors:
– Your personal interests and skills: You should choose products that you are passionate about and have the skills to create. This will help you to create high-quality products that your customers will love.
– The demand for your products: You should research the demand for different products on Etsy. This will help you to identify items that are likely to sell well.
– The competition for your products: You should also consider the level of competition for different products on Etsy. If there is a lot of competition for a particular product, you may need to offer unique or competitive pricing to be successful.
By following these tips, you can increase your chances of success on Etsy.
Handmade products suitable for Vietnamese businesses on Etsy
Because handmade products from Vietnam must be shipped internationally, so small, compact, and lightweight products will have a much greater competitive advantage than large products. However, if a super-sized product is truly unique, beautifully designed, and meets customer needs, it can also be sold, but the number is not large.
Some groups of small and light products include:
– Crochet
– Jewelry/kitchen utensils such as small metal spoons, chopsticks, or horns, snails, wood, or carved
– Fashion items
– Small handmade items such as coconut bowls, fake eyelash boxes
– Leather goods such as watch straps, wallets, etc.
– Wall decorations (wall decor) made of rattan are very competitive because shipping is high.
The Etsy market is a potential market for businesses pursuing Ecommerce, but it is important to understand that Etsy has policies that very much prioritize handmade, creative, and personal products. In addition to small, compact, and beautiful designs, you must also have an impressive product story. This is the way to participate in building a sustainable Etsy channel.