The end of 2023 is approaching, so it is a good time to start planning and budgeting for your 2024 Digital Marketing campaign.
1. 61.8% of businesses are interested in sustainability in their marketing activities.
2. 68.7% of businesses have seen improved Digital Marketing performance as a result of remote work.
3. The top skills that Digital Marketers need to focus on are SEO/SEM (35.1%) and content creation/storytelling (33.6%).
4. To address data security concerns, 40.5% of businesses have updated their transparent privacy policies, and more than 29% of businesses have implemented strict data handling/storage procedures.
5. 57.1% of businesses are focused on customer engagement in their Digital Marketing activities.
6. 54.3% have seen a positive impact on brand image from their online presence.
7. 42.8% have seen a positive impact on ROI from direct conversion.
8. Social media (41.5%) and email marketing (24.5%) are considered to be the top customer acquisition channels.
9. 58.7% use automation tools in email marketing.
10. 54.1% of businesses prioritize text-based content in content marketing.
11. Most businesses plan to increase their Digital Marketing budgets, with 46.7% planning a significant increase.
12. The biggest challenges in Digital Marketing are increasing competition (28.1%) and keeping up with trends (27.4%).
13. 46.5% predict that AI and machine learning will be used more in Digital Marketing in the next five years.